Food & Drink
A food app that finally scaled paid
Mealo's cost per first order made paid look impossible. A tighter channel structure and a UGC creative engine brought it down - and kept it down as spend grew.
-34%
Cost per first order
2.6x
Spend, same CPA
+21%
Day-7 retention
The challenge
Mealo's cost per first order made paid acquisition look like a losing game. Spend was spread thin across one bloated campaign, and the creative was a few statics that had long since fatigued.
What we did
- Restructured buying into clean campaign types so the networks could learn and we could read the data.
- Built a UGC creative engine - real-feeling clips by cuisine and city, tested on a weekly rhythm.
- Tied every channel to the cost per first order, not the cost per install, and scaled only what held.
The result
Cost per first order dropped 34% and stayed down as we scaled, letting Mealo more than double monthly spend at the same CPA - and day-7 retention rose along the way.
Ready to scale - profitably?
Start with The Performance Plan. We'll tear your funnel apart and show you exactly where the growth is - with the maths attached.