Fintech
Doubling funded accounts at half the CAC
A fintech app was paying too much for accounts that never funded. We rebuilt the creative engine and the measurement, and found the audiences that actually convert to funded users.
-47%
Cost per acquisition
2.1x
Funded accounts
3.8x
Return on ad spend
The challenge
Voltra was acquiring installs that looked fine on the dashboard and then never funded an account. The cost per funded user was climbing, the creative had gone stale, and the team could not see which audiences were actually worth the spend.
What we did
- Rebuilt the measurement around the funded-account event, not the install, so every channel was judged on real value.
- Stood up a UGC-led creative program, testing founder-POV and "streak saver" angles weekly.
- Restructured buying across Meta and Apple Search Ads toward the audiences that funded, and cut the ones that did not.
The result
Cost per acquisition fell 47%, funded accounts more than doubled, and the blended return held at 3.8x. Voltra finally had a growth engine pointed at the metric that pays the bills.
Ready to scale - profitably?
Start with The Performance Plan. We'll tear your funnel apart and show you exactly where the growth is - with the maths attached.