Case studies

Numbers that moved

A few of the apps and games we have scaled - and the results behind them. Every number is tied to profitable users, not vanity installs.

Fintech

Doubling funded accounts at half the CAC

A fintech app was paying too much for accounts that never funded. We rebuilt the creative engine and the measurement, and found the audiences that actually convert to funded users.

-47%

Cost per acquisition

2.1x

Funded accounts

3.8x

Return on ad spend

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Mobile Game

Scaling a puzzle game into eight markets

A puzzle game had strong retention but couldn't scale paid. A playable-led creative program and clean per-market measurement opened the door to profitable expansion.

5.2x

Day-30 ROAS

New markets

3.3x

Profitable spend

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Food & Drink

A food app that finally scaled paid

Mealo's cost per first order made paid look impossible. A tighter channel structure and a UGC creative engine brought it down - and kept it down as spend grew.

-34%

Cost per first order

2.6x

Spend, same CPA

+21%

Day-7 retention

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